Starting a baking business from your kitchen is an excellent way to make money. Do you find it easy baking birthday cakes for friends and family? Do you have a sweet tooth and wondering how to turn your nerd into a thriving business?
You can establish a baking business in your home before leasing a front shop. Running a home baking business is easy because startup capital is minimal. You may start with a few cupcake liners and grow into a renowned baker with effective marketing. Marketing and advertising are essential elements to shift gears in your home baking business. How will you market your products and get customers to boost your sales? Here are tips, tricks, and tweaks to help you out.
Define your target customers?
You already have many people who love your baking skills. They probably have tasted your delectable cakes, cookies, and pastries. Turning your home baking skills into a business empire requires you to define your target customers.
Who is likely to be your customers? Do you target weddings, birthdays, anniversaries, teenagers and young adults in a nearby college? Assess your locality, contacts, and former clients and a list of your expected clients.
Pinpointing your customers is the first step toward success. It informs your marketing strategy and directs your decisions.
Plan your marketing strategy
How will you inform your clients about your business? It is critical to tell your target clients about your new venture. You can use the social media platform, make flyers, and advertise in magazines, posters, and notice boards.
Additionally, you can show up at events and gatherings such as community drives, sports days, and family or friends’ occasions. You can make your products more appealing by giving discounts or adding an extra bite for new clients.
Talk to a marketing expert about the colors, font, designs, and graphics to add to your advertisement materials. You can also create your products page and ask friends to like, share and tag it. These small steps appeal to your overall advertisement style and gradually increase your clientele.
Deliberately launch your business
How you hit the market the first time can have a lasting impact on your clients. Planning a launch for your business helps you to freshen up your products. You can revise prices, renew packaging, and post advertisement alerts on your social media pages. Tell your customers you’ll be selling homemade baked delicacies, so they promote your venture.
Ideas to help you kick-start your business
- Tell a friend to tell a friend- your friends, family, and colleagues can spread the word about your upcoming launch and business venture. They already know you’re a baking nerd and would like to buy your delectable.
- Use local advertising channels-you can list your business in the local publications such as school magazines, community WhatsApp groups, and other periodicals your clients are likely to read.
- Design a pamphlet- you can also make pamphlets and distribute them to your neighborhood. A home-based bakery is best embraced and promoted by your community. You can ask for birthday and anniversary cakes orders to build your business.
- Offer an opening treat-people love offers, discounts, and free samples. You can have treats for a specific amount used on your products or add cookies for every 20 pieces bought. You can decide to make less profit on the opening treats and special offer days to help you reach more people.
Attend events in the neighborhood
A home-based bakery reflects on the proprietor. Therefore, it pays to attend local events and promote your brand and products. Food market events, sports, community clean-ups, and talent extravaganzas are target functions where you can meet your regular clients.
Your efforts may not yield immediate results. However, when the attendees need baked products, you’re the first provider they’ll call. Additionally, you can issue your marketing pamphlets during public events because many people attend.
Keep your customers happy
Your customers will give you their honest opinion about your products. Remember to ask them for feedback. Their reviews will help you improve your recipes and add to the products to match their needs.
Keep your customers happy because they’re likely to tell their friends. Word-of-mouth is a powerful marketing tool because people trust their friends and readily accept their recommendations.
Make high-quality products
Your customers’ greatest need is to delight their taste buds with your products. Bake your items using high-quality ingredients. Also, stick to their most preferred flavors and introduce new tastes gradually. Be creative at making new flavors using locally available food items and brand names as you like. When trying new tastes, you can ask your loyal customers to sample them and give feedback. A satisfied customer will be reliable and faithful in telling others about your brand.
Market your products on social media
Take advantage of social media to market your home-based baking business. Take a photo of your delectable, then post, share and tag your contacts. Instagram is an exciting picture platform that can excite your followers’ taste buds.
Remember to add a story to your Instagram photos. And while at it, ensure you capture your brand’s logo. Significantly, interact with your viewers by appreciating their likes, responding to their queries and comments, and encouraging them to keep following you.
Embrace hashtags on Instagram
Instagram is an excellent marketing platform. Use local hashtags to increase your brand’s visibility by your local clients. Use your local town name in your hashtag because it’s specific to the location of your business. For instance, if your home-based bakery is in Mauritius, you can use #mauritiuscupcakes.
Baking is a creative art that improves with practice. A home-based baking business has the potential to grow into a lucrative business. Your efforts in marketing, producing quality products, and meeting your customer’s needs can help you grow into a retail or wholesale bakery store. Do not second-guess your ideas instead; research, plan and put the hard work into your venture.